For brands that need to boost engagement metrics, polls are the most reliable format. Quote tweets (adding commentary before sharing) generate significantly more engagement than plain retweets. They signal original thought and invite agreement/disagreement. If you’re measuring content strategy effectiveness, quote tweet count is a stronger signal than retweet count. Multi-tweet threads consistently outperform single tweets by 2.1× in our dataset.
How Often Should We Benchmark Our Scores?
Competitive benchmarking helps better translate your efforts to business stakeholders who may not know what social media success looks like. Use industry benchmarks to identify which brands outperform the others in the listed metrics. As you look through their social presences, how to maintain brand consistency try to identify what they’re doing differently and how your brand can emulate them. This is a great way to come up with innovative ideas that bring something new to your target audience. Industry benchmarks provide the context needed to tell a richer story about your social media marketing strategy.
Platform
Tweet authors can restrict who replies (followers only, mentioned only, no one). This reduces the number of potential engagements per tweet. Good for reducing harassment, but mechanically lowers engagement rates.
Employee Net Promoter Score (eNPS) – This measures employees’ likelihood to recommend their company as a great place to work. We’ve defined every important metric marketers need to pay attention to when using Instagram Stories. Here’s what’s happening, what the tier-by-tier data shows, and where pockets of engagement still exist.
Engagement Rates By Industry And Content Type
Despite its popularity, TikTok had the lowest overall average engagement rate at 1.5%, with some industries, like Marketing Agencies and Technology, recording rates below 1%. If you’re building an influencer database, you cannot compare TikTok and Instagram engagement rates directly without this multiplier. In education, consistency and authentic storytelling play a key role. Audiences in this sector actively seek regular updates, as reflected by the high impression benchmark of 4,800 68. Additionally, healthcare outreach performs strongly, with reply rates reaching 9.25%, second only to the legal and professional services sectors 5. The software and SaaS sectors also experience the lowest outreach reply rates, averaging just 4.77% 5.
- To drive interaction, focus on content formats that perform best.
- Between ongoing network fragmentation and the rise of new content formats, teams must create bespoke strategies that account for the nuances of each platform.
- Get automatic benchmark comparisons and actionable insights.
- Then craft pragmatic goals and initiatives that speak to your culture and business objectives.
LinkedIn users in 2025 are more active participants, moving away from passive scrolling. Both methods provide valuable insights, depending on whether you’re focused on broad reach or audience loyalty. The truth is that benchmarks provided by vendors have remained relatively unchanged over time despite being consistently sought after.
